Planning Tools

PROGRAM Design: a Strategic Planning Tool

Various models have been developed to guide the planning of health and community development communication interventions. The PROGRAM Design is a rapid assessment procedure specific to health-promoting radio interventions.


Profile health promotion environment and Listener-learners
Resolve health-promoting radio outcomes for health promotion goals
Optimise Learner-listening
Generate a programming pathway
Resource the project
Activate the project (produce pilot programs, pretest programs and revise, organise collateral activities). Broadcast the programs
Monitor and evaluate