Training Plans — to suit your needs
HCR are specialists in training and can offer you a variety of training plans — according to your needs. We suggest that you look carefully at the following four training packages...
Plan 1
Is your project currently underway? — Plan 1 is designed for you!
HCR can create radio messages that will compliment an existing project and widen the distribution of key messages.
HCR's services for Plan 1 include:
- Creative Design:
- Create radio messages and formats that appeal specifically to your target group
- Communication Mix:
- Identify a mix of media to maximise communication impact
- Placement:
- Link the most appropriate radio stations with the target group
- Schedule:
- Determine the best times to broadcast the radio messages
- Production:
- Organise and supervise the production of the radio messages
- Broadcast:
- Negotiate a broadcasting schedule with relevant radio stations
Plan 2
Are you planning a future project? — Plan 2 is designed for you.
HCR can assist in the planning of the project to include radio messages or programming.
HCR's services for Plan 2 include:
- Research:
- Conduct a knowledge, attitude and practice needs assessment to identify
the target group's interest in the identified issue/s
Find out target group's radio listening patterns - Plan:
- Assess how to address health and social issues through the framework of health
promotion and integrated radio programming formats and approaches
Identify the time frame and the budget needed - Creative Design:
- Create radio messages and formats that appeal specifically to your target group
- Communication Mix:
- Identify a mix of media to maximise communication impact
- Placement:
- Link the most appropriate radio stations with the target group
- Schedule:
- Determine the best times to broadcast the radio messages
- Production:
- Organise and supervise the production of the radio messages
- Broadcast:
- Negotiate a broadcasting schedule with relevant radio stations
- Evaluation:
- Design an evaluation plan for process evaluation of the project and
to measure impact of the radio messages
Analyse the collected data Present the results of the evaluation for planning
Plan 3
Does your organisation and staff need capacity-building? — Plan 3 is designed for you.
HCR can train staff in how to create radio messages and coach them as they create the first set of radio messages
HCR's services for Plan 3 include:
- Training:
- Design and conduct training in the theory of radio programming for health
and social development
Design and conduct training in the practical components of radio programming - Research:
- Coach staff in identifying the needs and interests of the target group
Coach staff to address health/social issues through relevant radio formats and approaches - Plan:
- Coach staff to identify the time frame and the budget needed to create radio messages
- Creative Design:
- Coach staff to identify what sounds and language will appeal to the
target group
Coach staff in creating radio messages that appeal specifically to the target group - Communication Mix:
- Coach staff to identify mix of channels to support radio and to maximise communication impact
- Placement:
- Coach staff to link the most appropriate radio stations with the target
group
Coach staff to identify different listenership demographics of different radio stations - Schedule:
- Coach staff to determine the best times to broadcast the radio messages
Coach staff to create a broadcast schedule Production:
Train staff in the steps of radio messages production
Coach staff to organize and supervise the production of radio messages - Broadcast:
- Coach staff to negotiate a broadcast schedule with relevant radio stations
- Evaluation:
- Train staff in methods of radio message evaluation
Coach staff in analysing and presenting the collected data
Plan 4
A comprehensive HCR service, including all aspects of radio programming for health and social development, through the framework of health promotion.
HCR will manage all aspects of radio message design, production, placement and evaluation
- Research:
- Conduct a knowledge, attitude and practice needs assessment
to identify the target group's interest in the identified issue/s
Find out target group's radio listening patterns - Plan:
- Assess how to address health and social issues through the framework
of health promotion and integrated radio programming formats and approaches
Identify the time frame and the budget needed - Creative Design:
- Create radio messages and formats that appeal specifically to your target group
- Communication Mix:
- Identify a mix of media to maximise communication impact
- Placement:
- Link the most appropriate radio stations with the target group
- Schedule:
- Determine the best times to broadcast the radio messages
- Production:
- Organise and supervise the production of the radio messages
- Broadcast:
- Negotiate a broadcasting schedule with relevant radio stations
- Evaluate:
- Design an evaluation plan for process evaluation of the project
and to measure impact of the radio messages
Implement the evaluation
Analyse the collected data
Present the results of the evaluation for planning