What We Mean — explaining our terminology …
The ABC of Learning Priorities is the organisation of communicational stimuli that frame learning and oral discourse. It does this in ways specific to the medium of radio, and to listener-learner communication and learning systems. In so doing it structures the movement away from hearing to the process referred to as "listener-learning".
Health Promotion (from Department of Health Promotion, Curtin University) There are many definitions of health promotion with some being rather complex and ambiguous. It is probably fair to conclude that there is no single definition that has universal acceptance. Hence, the following description, presented in layman language, is based on the two most widely used definitions formulated by European and North American sources (Green and Kreuter, 1999; WHO, 1986; WHO, 1997).
Health promotion can be regarded as a combination of educational, organisational, economic and political actions designed with consumer participation, to enable individuals, groups and whole communities to increase control over, and to improve their health through attitudinal, behavioural, social and environmental changes.
Health Communication activities frame and disseminate information to specific audiences, to empower them to bring about change related to any objective of a health promotion campaign or aspect of the health promotion process.
Health-promoting Radio or, radio programming for health promotion, is the specific and specialist application of radio programming to any objective of a health promotion campaign or aspect of the health promotion process. It supports social development and redefinition of issues in terms of health promotion goals through the tasks of informing and educating, advocacy, social learning and dialogue, and entertainment.
The Listener-learner is more than a passive listener but an agent of change as well as an object of change. Listener-learners participate in identifying, defining and changing their social, political, historical and cultural context to achieve quality of life.
Social Development and Community Development are strategies of health promotion, employed to reinforce and support change in communities.